In this episode, Shane Austrie sits down with Braxton Bragg, VP of Growth at Revel, a social app turning creators into tradable digital collectibles. Braxton walks us through how Revel blends gamification, community, and crypto—without the hype—to reshape what it means to be a creator in the Web3 era.

Together, they explore:

– How Revel works and why creators make digital "trading cards"

– Why Revel isn’t chasing speculation—and how that shapes UX

– The platform’s roots in social media and gaming culture

– Lessons from Braxton’s time at Zynga, Slice, and McKinsey

– Gamification tricks (like “Daily Shake”) that keep users coming back

– How new artists build community from scratch on Revel

– Why even casual users can be “collected” by friends and family

– What makes good product leadership in scrappy startups

– Balancing vision with practical constraints in fast-moving teams

– Why Braxton believes fans should benefit too—not just influencers

Whether you're a builder, creator, or Web3 skeptic, this conversation dives into the creative and economic layers behind the next wave of social apps.