DiscoverAfternoon Drive with John MaythamTurning Down the Volume: Why are our ads so loud?
Turning Down the Volume: Why are our ads so loud?

Turning Down the Volume: Why are our ads so loud?

Update: 2025-10-10
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John Maytham speaks to Jon Cherry, Founder of Cherryflava Media, about the impact of overly loud ads, why it happens, and what local audiences can expect.

Afternoon Drive with John Maytham is the late afternoon show on CapeTalk. 

Presenter John Maytham is an actor and author-turned-talk radio veteran and seasoned journalist. His show serves a round-up of local and international news coupled with the latest in business, sport, traffic, and weather. The host’s eclectic interests mean the program often surprises the audience with intriguing book reviews and inspiring interviews profiling artists. 

A daily highlight is Rapid Fire, just after 5:30 pm. CapeTalk fans call in to stump the presenter with their general knowledge questions. Another firm favourite is the humorous Thursday crossing with award-winning journalist Rebecca Davis, called “Plan B”. 

Thank you for listening to a podcast from Afternoon Drive with John Maytham 

Listen live on Primedia+ weekdays from 15:00 to 18:00 (SA Time) to Afternoon Drive with John Maytham broadcast on CapeTalk https://buff.ly/NnFM3Nk 

For more from the show, go to https://buff.ly/BSFy4Cn or find all the catch-up podcasts here https://buff.ly/n8nWt4x 

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Turning Down the Volume: Why are our ads so loud?

Turning Down the Volume: Why are our ads so loud?

CapeTalk