Turning Your Podcast Into an Asset You Can Sell
Update: 2025-09-12
Description
Most podcasters think about launching their show — but not about what happens down the line. The truth is, your podcast can become a sellable asset if you treat it like a business from day one.
In this episode, Gordon Firemark, The Podcast Lawyer™, explains how to build, protect, and position your podcast so it’s valuable to buyers, partners, or networks.
What You’ll Learn in This Episode:
- The key factors that make a podcast valuable
- How IP ownership and contracts determine if your show is sellable
- The difference between weak and strong monetization strategies
- Exit options: full sale, licensing, syndication, partnerships
- How to prepare your podcast for future transfer or sale
Resources & Links Mentioned:
🎯 Free On-Demand Training: https://podcastertraining.com
🧰 Legal Templates for Podcasters: http://podcastlawforms.com
📘 My Book: http://podcastlawbook.com
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