Turning a Sales Tactic Into a 400+ Person Company - Kris Rudeegraap, Co-Founder/Co-CEO of Sendoso
Description
Today’s episode welcomes Kris Rudeegraap, Co-founder and Co-CEO of Sendoso, the leading Sending Platform,that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
A big part of Sendoso’s success is the fact that Kris built a platform based on his own domain expertise in sales. Back in 2014, he was an individual contributor who implemented strategic gifting as part of his sales strategy. He noticed exceptional outcomes tied to a very manual process and thought of building a better way.
Fast forward 8+ years, Sendoso is a staple brand in the B2B tech space with 400+ employees, $152 Million Dollars secured in venture capital and no signs of stopping. Tune into the full episode to hear Kris’ journey!
HIGHLIGHTS:
0:00 Intro
2:39 The Strategic Gifting method
4:43 How Kris came up with Sendoso
6:25 The journey of building Sendoso
10:15 How to transition out of founder-led sales
14:32 Should you implement strategic gifting?
20:04 Lead scoring matters
23:52 You need to use all available channels
Connect with Kris - https://www.linkedin.com/in/rudeegraap/
Connect with Max - https://www.linkedin.com/in/max-greenwald/
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