Turning a passion into a brand with Simon Mottram of Rapha
Update: 2019-10-17
Description
Simon Mottram, founder of the cycling brand Rapha, tells John Amaechi OBE how he spotted a gap in the market to build his company at a time when cycling was nowhere near as popular as it is today. He talks about where his inspiration came from, how his launch was almost a bust before it began, and how he partnered up with Team Sky as they dominated the Tour de France.
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