"The greatest asset on any farm is the people. It is not the machinery, it's not the livestock, it is the people."

In this special episode, co-host Amy Hughes swaps roles to share how she is challenging conventional thinking in agriculture with her new business, EmpowerAg. Joined by guest co-host David Irvine, Arron and Amy discuss the critical need for "soft skills" in a hard industry.

In this episode, we cover:

• The Origin Story: Amy's honest account of postnatal depression, identity crisis, and how Holistic Management helped her get "unstuck."

• Behaviour Change: Why education and opportunity aren't enough if the motivation and social support are missing.

• "Living a Dead Man's Dream": The heavy burden of tradition and how it paralyses the next generation.

• The 4 Common Losses: Why the older generation resists change (Loss of Competence, Control, Certainty, and Identity).

• Actionable Advice: How to start a difficult conversation when you don't know where to begin—and why writing a letter might be your best first step.

Here's the link to Amy's business website www.empowerag.co.uk

Thanks, as always, to our sponsor, Range Ward www.rangeward.com