Ty Heath, Thomas Kolster & Dave Vann on B2B marketing & purpose
Update: 2025-10-22
Description
In this episode Elaine Roberts, former B2B CMO and MarketingKind member, hosts and interviews:~ Ty Heath – Co-founder of The LinkedIn B2B Institute and former Google and IBM executive on a mission to make marketing science accessible~ Thomas Kolster – author of Goodvertising and The Hero Trap, speaker and marketing activist and one of the founding fathers of the sustainable marketing movement~ Dave Vann – Founder of said & done, brand strategist and advisor to purpose-led B2B businesses and nonprofits
Enjoy this incredibly practical, engaging and important discussion filled with great examples, research and inspiration for how to put purpose to work for your B2B brand.
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