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There are approximately 5 million people of South Asian heritage in the UK...but where are the South Asian podcasters? When I asked google AI “what was the first south asian podcast” the answer was this: While pinpointing the absolute first South Asian podcast is difficult, "The Masala Podcast" is a strong contender, and was one of the earliest and most prominent South Asian-focused podcasts, starting in 2009.”

In this episode you’ll hear from Sangeeta Pillai, the creator and host of the multi-award-winning Masala podcast and founder of Soul Sutras, a south asian feminist platform.

This series is hosted and created by Christina Barsi, the founder and CEO of Avant Haus Media, and Boss-Goddess, a strategic content-marketing agency specializing in podcasting, as well as The Women's Podcast Industry Network™.

More on Sangeeta:

Sangeeta Pillai is the creator of the multi-award-winning Masala Podcast as well as the founder of South Asian feminist network Soul Sutras. Sangeeta grew up in a Mumbai slum fighting for her rights - and found her feminism early on. Today, she is recognised as a leading voice for South Asian feminism globally. Sangeeta's work challenges many cultural taboos: from sex, sexuality, periods, shame, mental health, menopause and more. 

While celebrating many life-enhancing aspects of her South Asian culture: from Kamasutra, Tantra, Ayurveda, Bollywood and beyond. Sangeeta's Masala Podcast has won 6 British Podcast Awards, 1 Audio Production Award & the Spotify SoundUp 2018 award. Most recently, Sangeeta and Masala Podcast have been on giant billboards in New York, London, Dublin, Cardiff & Glasgow. Sangeeta has been featured extensively in the press from BBC Radio, Guardian, Metro, Cosmopolitan, Evening Standard, Stylist, Eastern Eye to Huffington Post.  

Visit: Avant Haus Media

Join: The Women's Podcast Industry Network Newsletter

Visit: https://www.soulsutras.co.uk

Listen: Masala Podcast

LinkedIn: @sangeetapillaisoulsutras

LinkedIn: @christinabarsi

Mentioned in this episode:

Coiled by Leanne Alie

Goalhanger & Nicole Logan

Research:

• https://podnews.net/article/history-uk-podcasts
• https://podcastrex.com/topics/where-in-the-world-are-the-south-asian-podcasters
• https://en.wikipedia.org/wiki/South_Asians_in_the_United_Kingdom
• https://www.soulsutras.co.uk/
• https://en.wikipedia.org/wiki/History_of_podcasting
• https://www.britishpodcastawards.com/leanne-alie
•  https://contentisqueen.org/the-most-influential-people-in-podcasting/
• https://www.cuepodcasts.com/post/female-podcast-market-trends
• https://www.thepodcastacademy.com/podcasting-industry-insights/is-podcasting-sexist

If you'd like to join the conversation and leave us a voice message with your own answers to one or all three of our questions, please call or WPIN Podcast hotline: 805-601-6806

Questions:

1. What are the most proud of as a woman working in the podcast industry?
2. What keeps you up at night?
3. What do you want people to understand about the area you are from as it relates to the podcast industry and women?