DiscoverUpper Cervical Marketing PodcastUCM 267: Start Strong: Why Your Practice Needs Its Own Space from Day One
UCM 267: Start Strong: Why Your Practice Needs Its Own Space from Day One

UCM 267: Start Strong: Why Your Practice Needs Its Own Space from Day One

Update: 2025-09-01
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Dr. Bill Davis and Tony Hook on the UCM Podcast

In this episode of the UCM Podcast, Dr. Bill Davis and Tony Hook tackle a common but risky temptation for upper cervical chiropractors—starting a practice by renting a single room in a gym, wellness center, or other shared space.

 Drawing from over a decade of experience helping more than 300 doctors grow their practices, they break down why this seemingly low-cost, low-risk approach often leads to long-term struggles, from limited branding and marketing control to stunted growth and patient confusion. 

Through real-world case studies—one ending in closure within a year, the other achieving steady growth and high patient conversions—they reveal the critical advantages of having your own dedicated space from day one. 

Whether you’re launching your first clinic, considering a second location, or split between part-time offices, this candid conversation offers the mindset shifts, practical strategies, and success stories you need to start strong and set your practice up for lasting success.

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UCM 267: Start Strong: Why Your Practice Needs Its Own Space from Day One

UCM 267: Start Strong: Why Your Practice Needs Its Own Space from Day One

Dr. Bill Davis