UI Breakfast Podcast. Episode 139: Understanding Account-Level Engagement in SaaS with Derek Skaletsky
Description
Many SaaS businesses track engagement for each user individually — pretending that companies don’t exist. But this approach can be downright dangerous, because B2B software is all about company accounts. Our guest today is Derek Skaletsky, founder and CEO of Sherlock. We talk about best practices in tracking account-level engagement, and ways to make such data consumable and actionable.
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Show Notes
- Sherlock — Derek’s product we’re talking about
- Userlist.io — Jane’s SaaS product
- Clearbit — a tool for enriching customer data
- ProductLed — a resource by Wes Bush on product-led growth
- Notes from Baker St. — Sherlock’s blog on product engagement
- Follow Derek on Medium
- Follow Derek on Twitter: @dskaletsky
Today’s Sponsor
This episode is brought to you by Airtable. What would you make if you had tools designed for the way you like to create? Airtable gives you the freedom and structure to design a workflow that fits your product needs. This tool can handle any content you throw at it: screenshots, long text notes, to-do lists, and so much more. Receive $50 in credit by signing up at airtable.com/uibreakfast.
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