UN 382 - IJRM. The Effects of Churn on Subscription Services.
Update: 2025-10-02
Description
Subscription businesses live and die by churn—but its impact goes far beyond lost customers. In this episode, Professor Barak Libai discusses research he and his colleagues conducted that reveals how churn reshapes growth, revenue, and market potential -- and what that means for anyone building or investing in a subscription model.
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