UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
Description
Today's guests are Laura Randall, Creative Director, and Jack Kenney-Herbert, Director of Sponsorship at Sid Lee Sport, the agency declaring war on what they call "sponsorship tumbleweed." That's their term for the boring, forgettable activations plaguing sports marketing - endless skills challenges, carpool karaokes, and grey sofa interviews that cost millions but deliver little for the client. They've created a list of seven ideas they'll never pitch again.
Join us as they dissect why sports marketing has become so predictably dull and what to do about it.
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