UPS: Adapting to E-commerce with Gig Workers
Update: 2025-11-13
Description
UPS, a long-standing leader in parcel delivery, faces a challenge in the booming world of online shopping. Their traditional model, built for business-to-business deliveries, is struggling to keep up with the demands of lightweight, low-value residential packages. A potential solution involves a unified delivery model, leveraging UPSs existing strengths while embracing the flexibility of gig workers. This strategy could help UPS regain market share, ensure profitability, and strengthen their brand in the residential delivery space.
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