DiscoverModern MarketersUber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative
Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Update: 2024-05-291
Share

Description

David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience.

Comments 
Top Podcasts
The Best New Comedy Podcast Right Now – June 2024The Best News Podcast Right Now – June 2024The Best New Business Podcast Right Now – June 2024The Best New Sports Podcast Right Now – June 2024The Best New True Crime Podcast Right Now – June 2024The Best New Joe Rogan Experience Podcast Right Now – June 20The Best New Dan Bongino Show Podcast Right Now – June 20The Best New Mark Levin Podcast – June 2024
In Channel
McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

2024-11-1324:54

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers

2024-10-2323:58

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers

2024-10-0228:27

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers

2024-09-0623:31

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

2024-08-2129:46

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality

2024-08-0718:27

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

2024-07-2424:09

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

2024-07-1016:24

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development

2024-06-1925:19

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

2024-05-2926:23

Modern Marketers Trailer

Modern Marketers Trailer

2024-05-2100:59

Google Play
Download from Google Play
Castbox
Download from App Store
usUnited States
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Think with Google