Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Update: 2024-05-29

Description

David Mogensen, VP of Marketing at Uber, joins Google’s Joshua Spanier to discuss the balance of faith and science when it comes to media measurement and the importance of creative in driving growth. Get an inside look into how an innovative company like Uber thinks about positioning its multiple brands, making a great Super Bowl ad, and insights from David’s global work experience.

Comments

In Channel

Introducing Frontier CMO

2025-09-1201:29

Tombras president Dooley Tombras on creating an impossible ad with gen AI | Modern Marketers

2024-12-0421:54

McDonald’s VP of Marketing Elizabeth Campbell on driving customer loyalty | Modern Marketers

2024-11-1324:54

Northwestern Kellogg Professor Jim Lecinski on being a whole brain marketer | Modern Marketers

2024-10-2323:58

Walmart CMO William White on brand values and cutting through the competition | Modern Marketers

2024-10-0228:27

Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers

2024-09-0623:31

Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

2024-08-2129:46

Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality

2024-08-0718:27

Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting

2024-07-2424:09

Experian CMO Dacy Yee on Meeting Consumer Needs with Engaging Storytelling

2024-07-1016:24

Zola CEO & Founder, Shan-Lyn Ma and CMO, Victoria Vaynberg on Company Values and Brand Development

2024-06-1925:19

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

2024-05-2926:23

Modern Marketers Trailer

2024-05-2100:59

00:00

1.0x

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

#box-pro-ellipsis-175937852491739{-webkit-line-clamp:2;}Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative

Think with Google

Uber VP of Marketing, David Mogensen on Connecting Marketing Strategy to Great Creative