This is the intro episode of podcast series "Unboxing Content Marketing". In this series the researchers take different perspectives to learn more about content marketing by interviewing content marketing professionals and researchers.

This podcast series is part of Tekes-funded research project Black Box of Content Marketing. The research project is carried out in co-operation by the Jyvaskyla University School of Business and Economics, and University of Tampere. Learn more at: r.jyu.fi/blackbox.