![Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]](https://img.transistor.fm/QDQGWpyrdD3KSIsbm65rZUaKECqQWri_XBJ2FqGObTg/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8wNWY4/ZjhjZTA3MjVhMzY4/ZmM1YWQ1MWFkMzlh/N2Q3My5wbmc.jpg "Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]")
Underrated Retail Media Metrics That Fly Under The Radar [Panel Episode]
Description
We all know the usual suspects — ROAS, impressions, clicks — but what if the real indicators of retail media success are hiding in plain sight? In this episode, I ask four leading brand-side retail media experts a simple but revealing question: What’s the metric you’re obsessed with that everyone else seems to ignore?
You’ll hear why one leader swapped vanity metrics for incrementality and household penetration. Another reveals an underrated email metric that shows exactly what’s resonating with customers. We’ll also explore how branded search volume can be a crystal ball for future growth, and why new-to-brand might just be your most important indicator of scalable success.
If you’re ready to move beyond the same old KPIs and start measuring what really matters, this episode will broaden your perspective about retail media performance.
This episode is sponsored by Connected Commerce at Acosta Group
Timeline
[0:00 ] – Why the most important retail media metrics might not be the ones you’re tracking
[1:00 ] – The power of “Revenue Per Recipient” in email campaigns
[2:00 ] – Turning influencers into brand ambassadors through “Posts Per Influencer”
[2:39 ] – Why branded search volume is a powerful leading indicator of brand strength
[4:25 ] – Why “New-to-Brand” reveals true growth, not just recycled buyers
[5:30 ] – Measuring incrementality, household penetration, and long-term brand salience
Links & Resources
- Follow Jyoti Malik, Senior Director of Ecommerce at Belkin on LinkedIn
- Follow Kelsey Knight, Chief Commercial Officer at Slumberkins, on LinkedIn
- Follow Neha Gupta Mallik, Head of Connected Commerce at Mizkan America, on LinkedIn
- Follow Chris Lowrey, Brand Director at Our Home, on LinkedIn
- Subscribe to Retail Media Breakfast Club's daily newsletter
- Follow Kiri on LinkedIn
![What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]](https://img.transistor.fm/bK_nazz1yElSsIImccQffYK-Um-s29FJPW7qwtqmA24/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9hODQx/MGMwN2UyMGYyNjkz/MGYwMjQwYjI3Njgz/NThlMC5wbmc.jpg "What is a 'CommerceGPT'? ['Snips' from Cocktails & Commerce]")
![How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]](https://img.transistor.fm/JSzwFbm8N-WXFMFe02mcsZBYgvMfemsgP00qxd1isv4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lN2Mw/MzEwMWE5MzA1MGQy/NmRmNGMxOGJhOGUz/OTZlZS5wbmc.jpg "How Retailers Can Evolve To Compete With Agentic Shopping ['Snips' from Commerce Media Matters & Mind the Model]")
![The Secret Hopes & Dreams of RMN Leaders [New Research Preview]](https://img.transistor.fm/KM-BxYARxrK2LSQx8sjyHcygQuC4GUjjzc4ZteI-Uu4/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS83Yzli/MDY0YzJjOWQ4MmNk/MzBlZjlkZmIyZDA0/MjgyNS5wbmc.jpg "The Secret Hopes & Dreams of RMN Leaders [New Research Preview]")
![Multi-Retailer Networks [Livestream Highlight]](https://img.transistor.fm/Ah5cQhyFNJFmm5cTqgKzjvvJcUpaNJgBId8nXR86bqk/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZDg1/ZjJhNzM0YzMyZmEy/OTYwYTU5MzBkOGMx/NWIxYy5wbmc.jpg "Multi-Retailer Networks [Livestream Highlight]")
![Brian Monahan Is Going Big With Albertsons Media Collective ['Snips' from The Snarketing Podcast]](https://img.transistor.fm/3Vo2mK35hv-dbZQxVFJ9MiUCgrN3yFoh4gzuexsVO2Q/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9jNmYx/NjMxMzI5YTE1NGI0/ZGIzYzE3MTIyYzIx/NjAwYi5wbmc.jpg "Brian Monahan Is Going Big With Albertsons Media Collective ['Snips' from The Snarketing Podcast]")
![Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]](https://img.transistor.fm/ELmv6JOe4o3bvsFL2V4RowJZLdsHHswqLsF4zd1v9iQ/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9iYzdk/NWE2ODg0NDRjOGM3/YWQ2N2U5ODRiMmE3/OTg3Zi5wbmc.jpg "Will LLMS Monetize With Ads or Marketplaces? [Retailgentic Crossover]")
![Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]](https://img.transistor.fm/6V8GWibdwFTNvFeTAmzpRiwHMobOnKKLlEt16qpqro0/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS85ZDFi/M2Q0MjhkZTc0ODVm/NmI4NDYxYzIzMDhk/ZGY0Ni5wbmc.jpg "Trade vs. Retail Media: Who's Really Eating Whom? ['Snips' from Particular Audience & The Middlemen]")
![In what ways are using AI today that you weren't a year ago? [Panel]](https://img.transistor.fm/nVud8OIJu0gVU7B0Gv2TEbgzbfdH_wlRN0mpdtB_WwE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xY2E1/ZWM5ZmE3MzJjNDU2/NGM1MjM1ZGY3YjNh/ZjNkNi5wbmc.jpg "In what ways are using AI today that you weren't a year ago? [Panel]")
United States
