DiscoverHot Take TimeUnderrated brands and those that have returned from the dead.
Underrated brands and those that have returned from the dead.

Underrated brands and those that have returned from the dead.

Update: 2023-08-13
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Today we talk about a few brands that we reckon, rightly or wrongly, are underrated by the watch world. Whats really interesting is perhaps why we think they are underrated - perhaps its because they also make other things, or focus on women or are just trying to make us happy (yeah I know, obviously we'll hate someone trying to make us happy).




We also chats about the recent trend to revive long-dead brands. Is that a legitimate path to success or a cop out? And also what does the future hold for these brands? Should they stick to their historic catalogs or do we expect more?

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Underrated brands and those that have returned from the dead.

Underrated brands and those that have returned from the dead.

Pete and John