Understanding Measure C – Talk of the Bay
Update: 2025-10-12
Description
On this episode of Talk of the Bay, host George Cadman talks with Elaine Johnson, Executive Director of Housing Santa Cruz County, about Measure C, the proposed Workforce Housing Affordability Act appearing on the November ballot in Santa Cruz.
They discuss how the measure came about, what kinds of taxes it would establish, how the funds would be used, and what oversight would guide spending. Johnson also responds to concerns raised by community members and outlines the intended goals for addressing local housing needs.
It’s an informative and balanced look at one of the key issues facing Santa Cruz voters this fall—housing, affordability, and the future of the community.
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