Summary

In this conversation, Kabrina Ashley and Edwin Acevedo discuss the importance of storytelling and semantic meaning in SEO. They emphasize the need for brands to have a cohesive narrative across all their content and platforms. They also highlight the role of AI in understanding user intent and serving relevant search results. Edwin explains the concept of the Knowledge Panel and how it can impact a brand's visibility. They stress the importance of trustworthiness and the need for brands to build authority and credibility. The conversation concludes with a discussion on measuring the success of SEO efforts and the importance of focusing on sales as the ultimate metric.

Takeaways

-Brands should have a cohesive narrative across all their content and platforms to create a strong brand identity.

-AI plays a significant role in understanding user intent and serving relevant search results.

-Trustworthiness and authority are crucial factors in building a brand's online presence.

-Measuring the success of SEO efforts should focus on sales as the ultimate metric.

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MEET THE HOST KABRINA ASHLEY

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🎉 Kabrina's Bio:

Kabrina Ashley is a former Disney Trainer and Cast Member, positioning expert, speaker, and author. She has been featured by The Thing, DataTune, ConvertKit, Interact, and MailCon. She specializes in messaging alignment for businesses to accelerate growth and give them a clear place to point to for their teams. Kabrina integrates brain science, psychology, and generational studies to help leaders create raving fans that come back again and again.

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