In this episode, Harri details his previous experiences and how he successfully transitioned from Marketing Communication to web3. He also explores the web3 marketing landscape in Africa. What marketing strategies are effective and how to deliver a product that the market will accept. He also goes further to describe rational ways to run marketing campaigns in the current market downturn.

Harrison is a passionate marketing communications strategist with core skills in Media, Public Relations, Marketing, and Community Building. He has nine years of collective experience building brands in multiple markets across Africa. He currently leads marketing at Cassava Network, a Web3 growth platform for users to earn rewards and brands to reach millions of customers. In his immediate past role as the Regional Marketing Manager of Bitget Africa (a top 5 cryptocurrency exchange by trading volume at the time), he oversaw continent-wide marketing, brand management & communications for the company in Africa.