One of the biggest challenges the veterinary industry is facing is the commoditization of pet care due to the rise of big-box retailers offering veterinary health services. At PetDesk, we want to identify ways veterinary professionals can improve their best vet self by adopting an approach we like to call "CareFirst". 
So often we see the local practitioner up against big chains like Walmart, Lowe’s, or Petco for veterinary care. CareFirst is the mindset being adopted by veterinary professionals that embodies strategic steps independent clinics can take to guide their clients to better pet care. 
In this episode, we talk with David Liss, an experienced veterinary management professional with a specialization in all aspects of veterinary hospital operations, and Sam Schopler, a veterinary student working towards his DVM. Together with host Mary Schwartz, CVT they discuss what CareFirst means to them and what tools the veterinary world needs in order to fight back against big-box retailers and commoditized veterinary care in this ever-changing industry. 
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