Today I have a fascinating discussion lined up for you as I sit down with marketing expert and founder of Duct Tape Marketing, John Jantsch, to unpack the growing popularity of Fractional Chief Marketing Officers (fCMOs).

John and I explore how the pandemic and the rise of remote work have accelerated this trend, enabling Fractional CMOs to collaborate with multiple startups simultaneously and offer them critical strategic leadership. John shares insights from his recent survey on Fractional CMOs and offers a deep dive into the shifting landscape of marketing agencies. We discuss the importance of strategic thinking over mere tactics, the transformative role of AI in the industry, and the current challenges of scalability in the traditional Fractional CMO model.

You'll also hear about the advantages of a hybrid approach for businesses aiming to enhance their marketing strategies. Whether you’re a business owner considering fractional marketing leadership or a marketer interested in this career path, our conversation is packed with valuable insights. So, join us as we navigate the evolving world of marketing strategy with the expertise of John Jantsch.

GUEST LINKS

• Connect with John on LinkedIn
• Duct Tape Marketing Website

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