Today I'm going to challenge an assumption that is the cornerstone of so many marketing practices that I'm seeing online. 

And this assumption, if left unchecked, could be obstructing your impact, stifling the growth of your organization, and more tragically, muffling the call of your mission. 

So imagine, there's this myth circling, and it's causing organizations to undercut their potential and generate online content that just kind of dies when people read it. 

And as I'm looking at more and more websites and enrollment funnels, I'm finding that this myth has made its way into strategies, messaging, and very much an outlook towards marketing. 

So today, I'm going to be unveiling this myth and how we debunk it. Hold on to your seats, because we're about to revolutionize your understanding of mission-driven marketing.

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