Unearthing Brand Truths—An Interview With Heather Ditch

Update: 2020-11-17

Description

This week on BBB:
Native's impressively eloquent Heather Ditch joins me to talk about brand truths. We talk about:

Beginning from a point of truth,
The dangers of ignoring the truth,
Addressing difficult truths,
The value in being a smaller business,
The promises we should make in advance of parties,
How you can unearth your own truth,
How to road-test the robustness of your own truth,

And lots more!

Show notes:
Michael Johnson—Branding In Five And A Half Steps

Where to find us:
Heather's Twitter
Heather's Sheffield Creative Guild profile
Tony's website
Learn about branding with The Brand Digest

Comments

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Unearthing Brand Truths—An Interview With Heather Ditch

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Unearthing Brand Truths—An Interview With Heather Ditch

Tony Gibbs

Unearthing Brand Truths—An Interview With Heather Ditch