DiscoverThe Data Cloud PodcastUnified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson
Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

Update: 2025-07-01
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In this episode, Dana Gardner, Principal Analyst at Interarbor Solutions, is joined by Soren Marklund, Vice President of Global Services, Technology Consulting, and AI Data Strategy at Ericsson. They explore how Ericsson leverages modern data architectures to enhance customer interactions and drive business benefits. The discussion covers the importance of a unified data operating model, challenges faced with data silos, and the role of AI and machine learning in improving customer service.


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Thank you, Steve

Thank you, Steve

2024-08-2028:07

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Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

Dana Gardner, Soren Marklund, Snowflake, Ericsson