Unilever Sells Graze to Candy Kittens
Update: 2025-12-01
Description
Unilever offloads Graze to Candy Kittens, marking a strategic shift towards beauty and hygiene products. Graze, known for its snacks, has faced financial challenges, with sales dropping to £35.6 million in 2021, a stark contrast to the £55 million when Unilever acquired it in 2019. The sale price for Graze, now owned by Candy Kittens co-founder Jamie Laing, is rumored to be around £35 million, a significant discount from the initial £150 million.
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