Unlimit Your Brand: Nadia Ivanova on Fintech Creativity
Description
In this episode of Made in Cyprus, we dive into the fast-evolving world of branding and marketing with Nadezhda Ivanova, Chief Communication Officer at Unlimit and co-leader of Tech Island. Nadia shares the story behind Unlimit’s bold rebranding journey, transitioning from CardPay to a global fintech powerhouse with a neon green identity and a mission to stay "ready for tomorrow."
We explore the critical role of creativity and differentiation in today’s saturated markets, the challenges of scaling a global brand across diverse regions, and how to balance constant evolution with a core brand philosophy. Nadia also reveals her approach to navigating fear during a rebrand, managing complex operations, and why authentic storytelling is at the heart of successful brands.
Tune in for a masterclass in branding and marketing for the fintech world, packed with insights on leadership, creativity, and adapting to rapid change.
Brought to you by Factory 39.
United States
