Unlocking $12 Trillion Opportunities: Shopify’s Game-Changing B2B Initiatives

Unlocking $12 Trillion Opportunities: Shopify’s Game-Changing B2B Initiatives

Update: 2024-08-08
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Welcome to another episode of eCommerce Fastlane. Today, we’re excited to have Mani Fazeli, VP of Product at Shopify.

In this episode, we'll dive into Shopify's big moves in the B2B world. Mani will walk us through how Shopify has grown its B2B offerings since 2016-2017. We'll learn about the huge $12 trillion opportunity Shopify is tapping into with cool new features. These include custom payment terms, connections to business software (ERP), and special B2B online stores.

Mani will also tell us about Shopify's new Collective platform. This helps merchants team up and share inventory more easily.

We'll talk about how younger business buyers want to shop differently now. Mani explains how Shopify can bring together regular online stores (DTC) and business sales (B2B) in one place. This saves money and makes things simpler for merchants.

You'll hear success stories from real brands like Brooklinen and Lulu and Georgia. They've used Shopify's B2B tools to grow their businesses in exciting ways.

Whether you're already using Shopify Plus or just starting out, this episode is packed with great info. You'll learn how to use Shopify's latest B2B tools to help your business grow.

So tune in and find out how Shopify can take your online store to the next level!


Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.

For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.

TOPICS INCLUDE: Advertising, Affiliate Marketing, Amazon, Attribution, Automation, B2B, Brand, Customer Retention, Customer Support, Data + Analytics, Data Trust + Security, Dropshipping, Ecommerce SEO, Email Marketing, Entrepreneurship, Founder Stories, Influencer Marketing, Legal, Logistics, Shipping, Loyalty, Rewards, Retention Marketing, Marketing, Sales, Conversion, Money From Home, Operations, Payments, Finance, Tax, People, Personalization, Post Purchase Experience, Print On Demand, Product Development, Retail, Shopify POS, Reviews, Search, SMS Marketing, Social Commerce, Social Media, Live Shopping, Startup Ideas, Store Design, Mobile Apps, Sustainability, TikTok, Trends, Ultimate Guides, Web3, best Shopify apps, and more.

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Unlocking $12 Trillion Opportunities: Shopify’s Game-Changing B2B Initiatives

Unlocking $12 Trillion Opportunities: Shopify’s Game-Changing B2B Initiatives

Steve Hutt | Shopify Expert | eCommerce Expert