DiscoverUnlocking Behaviour ChangeUnlocking Behaviour Change Podcast Episode 27: The desire to believe ...
Unlocking Behaviour Change Podcast Episode 27: The desire to believe ...

Unlocking Behaviour Change Podcast Episode 27: The desire to believe ...

Update: 2025-11-25
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Robert argues that we should assume people pretty much always believe things because we want or need to believe them. Some of us value evidence and truth and so want to believe things based on evidence, but clearly that is only one source of desire. So when we hear someone espousing a belief, it is worth asking 'Why does this person want or need to believe this?' And then Robert and Jamie discuss the potential adaptive advantages of unjustified beliefs ...


Want more? Check out our latest books:  


Energise: The Secrets Of Motivation: https://shorturl.at/bbA7y 


React: Harness Your Animal Brain: https://shorturl.at/yiFQ9  


Sign up to Robert’s Substack: https://robertwest100.substack.com/  


Subscribe to the UBC YouTube channel: https://www.youtube.com/@unlockingbehaviourchange  

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Unlocking Behaviour Change Podcast Episode 27: The desire to believe ...

Unlocking Behaviour Change Podcast Episode 27: The desire to believe ...

Robert West