Unlocking Behaviour Change Podcast Episode 4: Introducing the FACET framework for understanding and analysing decisions
Update: 2025-06-17
Description
This episode introduces a new framework for understanding and analysing decision-making. It is the first public airing of this framework - so quite a big deal!!
FACET stands for Frame (the way we approach the decision problem), Assess (the way we gather and evaluate information about the options), Compare (the way we establish preferences among the options), Enact (whether and how we put our decisions into effect and evaluate them), and Time (how the process unfolds over time). This framework will be covered in more details in later episodes - there is lots to talk about ...
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