Unlocking Donor Insights: The Power of Journey Mapping & Touchpoint Audits
Update: 2024-10-02
Description
Omni-channel fundraising strategies are the foundation of every nonprofit we work with. But to ensure you’re reaching the right donors with the right messaging, you need to step back and evaluate every constituent relationship and communication.
A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraising podcast, Matthew Mielcarek, SVP of Analytics & Insights Strategy, walks us through this valuable tactic.
You’ll learn:
How to begin journey mapping
Why it’s important to put on your “donor hat”
How the donor vortex comes into play
How touchpoint audits differ for new leads vs new donors
Why it all comes down to stronger donor relationships
A touchpoint audit is part of a larger journey-mapping exercise that lays out the many ways donors and leads interact with your organization. In this episode of the Go Beyond Fundraising podcast, Matthew Mielcarek, SVP of Analytics & Insights Strategy, walks us through this valuable tactic.
You’ll learn:
How to begin journey mapping
Why it’s important to put on your “donor hat”
How the donor vortex comes into play
How touchpoint audits differ for new leads vs new donors
Why it all comes down to stronger donor relationships
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