Unlocking Growth: How Startups Can Optimize Pricing & Packaging
Update: 2025-02-25
Description
Pricing and packaging can make or break a startup, yet many founders struggle to get it right. In this episode of Startup Success, we sit down with Fynn Glover, Co-Founder and CEO of Schematic, to explore his journey from startup founder to pricing and packaging expert. Fynn shares lessons from his first startup—how a pivot led to an acquisition, the challenges of scaling, and what sparked his fascination with pricing.
And we dive into:
[01:42 ] Fynn’s First Startup, Pivot, and Acquisition
[05:29 ] Founding Schematic
[08:00 ] Challenges and Insights in Pricing and Packaging
[10:00 ] Schematic's Approach and Early Success
[17:17 ] Advice for Startup Founders
----Stay connected with our host, Kate Adams, here on LinkedIn!
And we dive into:
- How to get a deep understanding of your market's willingness to pay
- The big upside of having pricing and packaging that can evolve as fast as your product roadmap
- Why decoupling pricing from the engineering function allows for more creativity around monetization
[01:42 ] Fynn’s First Startup, Pivot, and Acquisition
[05:29 ] Founding Schematic
[08:00 ] Challenges and Insights in Pricing and Packaging
[10:00 ] Schematic's Approach and Early Success
[17:17 ] Advice for Startup Founders
----Stay connected with our host, Kate Adams, here on LinkedIn!
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