In this episode of Retail Media Unboxed, we sit down with Annie Symonds, Strategy Director at Initials CX, to explore the ever-evolving world of retail media. From breaking down its definition to discussing the latest trends, Annie shares expert insights on how brands can fully leverage retail media to drive conversions, build brand equity, and integrate it into a seamless omnichannel strategy.







Annie dives into the do’s and don’ts of retail media, the importance of breaking down internal silos, and why creative execution is just as critical as data-driven targeting. Plus, hear her take on the future of retail media—how AI, off-site expansion, and the consolidation of networks will shape the industry in the coming years.







If you’re looking to optimize your retail media strategy and gain a UK perspective on this fast-growing space, this episode is packed with valuable takeaways.