S4 Ep10 - Phil Szomszor runs a consultancy company, Brightside, which helps business leaders with social media engagement, particularly on LinkedIn in the B2B landscape.

In this engaging episode, Phil Szomszor discusses the oversaturation of LinkedIn podcasts and the necessity to serve a specific niche. He shares his extensive experience helping clients with social media strategy, emphasising the importance of understanding clients' strategic goals over mere metrics like impressions and reach. 

Additionally, Phil delves into the challenges and successes of running a business with his partner, offering invaluable advice for budding entrepreneurs about focusing on passion, solving niche problems, and maintaining a healthy work-life balance.

🎙️ Key Topics:

• Importance of niche focus in the oversaturated podcast market


• Strategic social media engagement versus metric chasing


• Balancing work and personal life while working from home


• Role of AI in augmenting rather than replacing human effort

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Phil Szomszor -  https://www.linkedin.com/in/philszomszor/

Brightside Digital Engagement - https://www.brightside.digital/

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