DiscoverThe WARC PodcastUnlocking growth with new consumption occasions
Unlocking growth with new consumption occasions

Unlocking growth with new consumption occasions

Update: 2025-09-02
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In today’s climate, consumers are more nervous to spend. Brands need to show real value and connection and new usage occasions can help lower price sensitivity, and curb sales decline. WARC’s Vaniele Casimir and Ann Marie Kerwin share examples of brands making the most of this strategy.

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Unlocking growth with new consumption occasions

Unlocking growth with new consumption occasions

WARC