Press releases are often associated with marketing strategies for large companies and corporations. But have you ever thought about writing and sharing one for your podcast? Mickie Kennedy, PR expert and Founder of E-Releases, joins us this week to share why press releases are advantageous for small businesses, how to craft the perfect release to catch a journalist’s eye, and the strategies he’s seen work for podcast press releases before. This week, episode 176 of Listeners to Leads is about unlocking the power of press releases for your podcast! 

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility through tier-1 press release distribution. Mickie founded eReleases 25+ years ago after realizing that small businesses desperately need a press release service they can actually afford, giving them access to the media and to a national newswire – all with a personal touch.

In this episode of Listeners to Leads, Mickie Kennedy is sharing the importance of utilizing press releases no matter how large or small your business and actionable steps you can take right now to generate earned media as part of your marketing strategy. 

Mickie and I also chat about the following: 

• Crafting a compelling story is essential for effective press releases.
• Trade associations can be a great resource for PR outreach.
• Strategic planning can significantly improve PR outcomes.
• Consistency in PR efforts can lead to better results over time.

Be sure to tune in to all the episodes to receive tons of practical tips on turning your podcast listeners into leads and to hear even more about the points outlined above. 

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to follow, rate and review the podcast and tell me your key takeaways!

Learn more about Listeners to Leads at www.listenerstoleads.com

CONNECT WITH MICKIE KENNEDY:

E Releases

LinkedIn

Instagram

CONNECT WITH ALESIA GALATI:

Instagram

LinkedIn

Work with Galati Media! 

LINKS MENTIONED:
E-Releases Press Release Masterclass

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