Unmasking Skincare Marketing feat. Amy Koberling, PA
Description
When I met Amy Koberling aka The Skinthusiast, I knew I had to have her on the podcast to talk about what we should really be paying attention to when buying skincare. During our conversation, Amy dispelled some common beauty myths and misunderstandings about popular ingredients from benzoyl peroxide to vitamin C. Our conversation covered trends in skincare marketing, overhyped and underhyped products, and how we ensure credibility with our audiences.
Tune in as we discuss:
- The rise of A-Beauty and products from Africa
- Why we should shop by skin concern and not ingredient
- What we can do to respond to inevitable collagen loss
- How to determine which red light therapy tools to invest in
- The most effective way to layer skincare products
Sir John and I are hosting a live show in Los Angeles! Get tickets while they're still available.
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Thanks for all the love and support. Tag me while you’re listening @nakedbeautyplanet & as always love to hear your thoughts :)
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Stay in touch with us: @brookedevard x @amykoberling
Brands & Products Mentioned:
Aveeno Kids Continuous Protection
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United States
