In this episode, we dive into six “unpopular rules” that most business owners get wrong, but the ones who master them are building million-dollar businesses. From why you should never charge by the hour, to why bundling beats itemizing, to the real secret behind unforgettable branding, this conversation will challenge the way you think about business. If you’re tired of playing small, chasing the wrong clients, and waiting on word of mouth, it’s time to flip the script. These rules may not be popular, but they’re powerful, and they’ll help you play the game differently so you can finally win big.

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Happiness starts with you. Not with your relationship, not with your job, not with your money, but with you in the Zone of Action.