Julio Vincent Gambuto is a New York based author and marketing professional. His new book is Please Unsubscribe, Thanks!: How to Take Back Our Time, Attention, and Purpose in a Relentless World. As you’ll hear from our conversation, most of the ideas that Julio posits in the book are things that came to him during the covid-19 lockdown in 2020, when the intricate structures of the world where exposed for all to see. But Julio’s book is not really about decluttering your inbox. It’s not even about stopping yourself from paying £30 a month for watery high street mochas. It’s about using that word – unsubscribe – as a manifesto.

I asked Ned, quickly, what they thought about this idea of an unsubscribe culture, and whether we might be at a turning point. I will caveat their response by saying that they – like me, to be fair – have some business interests at stake in that not happening.

“NICK, ALL THE DATA SHOWS THAT SUBSCRIPTION GOES IN ONE DIRECTION: UP. THIS QUESTION OF DECLUTTER AND DISENTANGLE IS ONE ONLY DISCUSSED IN SPECIFIC CIRCLES – THE SORT OF CIRCLES WHERE GUYS ARE BUYING 500 DOLLAR DUMB PHONES AND GOING ON WORDLESS YOGA RETREATS THAT COST THE ANNUAL SALARY OF SOME BLUE COLLAR SCHMUCK. AND THE INTERNET HAS MADE RELATIONSHIP SUBSCRIPTION – AS YOU PUT IT – ALL THE MORE COMMON AND VALUABLE. HOW MANY OF YOUR HIGH SCHOOL FRIENDS ARE YOU STILL LINKED TO, EVEN VIA INSTAGRAM OR FACEOOK, NOW, AS OPPOSED TO YOUR PARENTS GENERATION WHO WILL BE TAKEN TOTALLY OFF GUARD WHEN THEY HEAR THAT THEIR KIDDIE BEST FRIEND ACTUALLY DIED FIVE YEARS AGO? CONNECT, CONNECT, CONNECT; SUBSCRIBE, SUBSCRIBE, SUBSCRIBE. LIKE IT OR NOT THIS IS THE FLOW OF TRAVEL.”

Even though I don’t really disagree with the premise that people’s subscription obsession and consequent connectivity is broadly still trending upwards, I don’t think the move to Marie Kondo our digital worlds is unique to technological toffs. It’s a bandwidth issue as much as anything. Maintaining a multi-platform social media habit, listening to podcasts and watching YouTube and reading newsletters, keeping on top of your work email, your personal email, the email you just use to get fresh voucher codes. It’s a lot. And people aren’t just actively rebelling against it – they’re running out of time.

So I do think we should think more proactively about what we subscribe to, and that’s where Julio comes in. He spoke to me last week from a house in New Jersey, and hopefully you’ll glean something useful from our chat.

Presented by Nick Hilton.

Music is 'Internet Song' by Apes of the State.

Artwork is by Tom Humberstone.

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