I share a story about a brand I love, and why I went from a brand loyalist to an on the ‘fence’ist. I talk about why I unsubscribed and what they could have done differently to maintain and further build my trust, rather than begin to erode it.

I then go into more detail about email marketing and how it:

-       Forms part of your overall brand

-       Benefits from personalisation and segmentation

-       Needs to contain VALUABLE content

My aim by sharing this story is for you to look at the emails you send through a different perspective and through the weekly purposeful action task, get creative in how you share valuable content with your subscribers!

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