My guest on today’s episode is Ewen from Upgame, one of the leading statistics apps in golf. 

0:00 – 5:00

Introduction to the episode, why stats apps matter, and overview of Upgame’s key differentiator — satellite image–based data entry that makes input easier and more reliable.

5:00 – 10:00

Explaining Pro vs. Basic versions of Upgame, including features like target entry and dispersions, and addressing the challenge of making stats simple enough for club golfers.

10:00 – 15:00

How coaches and academies integrate Upgame differently — from elite players to juniors — with examples of dashboards, coach connectivity, and insights for lesson planning.

15:00 – 20:00

Highlighting overlooked statistics like shot frequency by yardage, and the importance of smarter game planning through target dispersions and course overlays.

20:00 – 25:00

Example of Sawgrass 17th used to illustrate dispersion patterns; discussion of strategy and the value of tournament-based dispersion data under pressure.

25:00 – 30:00

Detailing the TrackMan partnership, including automatic stat integration for simulator rounds and shot analysis data syncing to Upgame for planning and preparation.

30:00 – 35:00

Discussion of new features, especially mental process tracking, where players tag mindset quality alongside shots to measure performance correlations.

35:00 – 40:00

Introduction of AI insights that auto-summarize rounds, expansion of benchmarking options (PGA/LPGA, Division I, WAGR, juniors), and importance of reliable data.

40:00 – 45:00

Advice for club golfers: why using stats matters, why Upgame is the most practical choice, overview of subscription options (including 6-month seasonal), and closing thanks with website/social links.

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