Upcycled Ingredients In Beauty Products And Making Honest Efficacy Claims In Beauty Marketing With Graydon Moffat, Founder Of Graydon Skincare
Upcycled Ingredients In Beauty Products And Making Honest Efficacy Claims In Beauty Marketing With Graydon Moffat, Founder Of Graydon Skincare
1Description
There are so few brands who are genuinely dedicated to both clean beauty and product efficacy, but the formulators at Graydon Skincare have nailed it. I’m joined by Graydon Moffat, the founder of the namesake beauty brand, to learn more about her mission to provide affordable and sustainable luxury skincare. Above all, she believes that everyday should be a good skin day, and the use of upcycled ingredients make that possible. Graydon shares how she was first introduced to superfood skincare in LA in the 90s, what inspired her to start making her own formulations, and the bootstrap nature of launching her own line. She highlights some of her favorite ingredients, like broccoli seed oil and moringa, and walks us through her natural skincare routine.
In this episode, Graydon and I dive into:
- Graydon’s varied career path and what lead her to natural skincare
- The early days of experimenting with skin smoothies
- Challenges with sustainable packaging, especially as a smaller brand
- The importance of making honest efficacy claims
- Where she recommends people start if they’re interested in her brand
- How she’s supporting Ocean Legacy and reducing plastic pollution
RESOURCES & PRODUCTS MENTIONED
- Gradydon Fullmoon Serum
- Graydon Moon Boost Serum
- Graydon Face Glow
- Bathorium
- Elate Cosmetics
- Sahajan
- Province Apothecary
- Sappho
FOLLOW GRAYDON
Website: graydonskincare.com
Instagram: @graydonskincare
FOLLOW IZZY
Instagram: @izzysapien
Website: thingofbeautypodcast.com
United States
