Upland was founded in 2018 by serial entrepreneurs Dirk Lueth, Idan Zuckerman and Mani Honigstein they raised $18M on $300M Series A in October 2021. The team includes 130 members since their launched in early 2020.

They reached profitable in 2021 as one of the largest blockchain-based metaverse mapped to the real world with over 280k "landowners" with various game engagement points; sold over 4M NFTs. It started as a "property trading game" (think Monopoly) and evolved today into a platform where creators, developers, and brands launch their own experiences and applications (think "iOS" for the metaverse).

Upland is also the entrepreneurial metaverse where e.g. players can create and run their own ventures like selling "outside decor" and other creations. It is currently live in 20 US cities, Rio de Janeiro and Porto (Portugal) and available on Mobile and Web. They have partnerships with NFLPA, FC Porto, Hyperloop, and others.

Co-founder, Dirk Lueth, is also the author of the Amazon bestseller book "Navigating the Metaverse"; initiator and co-founder of the Open Metaverse Alliance for Web3 oma3.org. Upland is turning from a game into a platform that is launching its 3rd party developer portal this week.

 Upland attracted investment from C3 Venture Capital (“C3”) a venture capital company focused on managing early-stage venture funds which invest in exceptional technology companies worldwide. C3‘s mission is, among other things, to accelerate growth, development and especially adoption of blockchain technology. 

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