Urban Company is a home services provider with plans to become a publicly traded unicorn soon.

Its story begins with a fundamental frustration experienced by millions of urban Indians - finding reliable, professional home service providers. Hiring a plumber, electrician, or beautician meant navigating an unorganized sector plagued by unprofessionalism, price opacity, and trust issues. Service providers often arrived late, charged arbitrary rates, and delivered inconsistent quality, while customers had no recourse for poor service.

Since its inception in 2014, Urban Company has emerged as an undisputed leader in the organized home services sector in India, perfecting a challenging service marketplace business. In this episode, we cover the journey from being UrbanClap, started as a Uber for X marketplace model to Urban Company, a full stack service provider. The co-founders, Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra, each bring a unique skill set to the company, set a high standard of customer focus and have succeeded in building a unique institution, through training and standardization efforts that have set industry standards.

Urban Company is inspiring - a near monopoly in Indian online home services, but not without its own challenges in growth potential. There’s currently <2% online penetration of home services, the target market of mid to high income urban households in India is limited to ~13% of total households and quality supply is a constraint.Tune into our podcast episode, where we break down Urban Company's past, present, and future. We’ve also attempted to take it up a notch this time. Let us know what you think!

Links:

1/ Choti Soch Ad Campaign: https://www.youtube.com/watch?v=kU3y54ybZqA

2/ UC Culture: https://www.youtube.com/watch?v=aEBPdaABZB4&t=198s