Use Neuromarketing if You Want to be a Successful Marketer
Update: 2020-08-10
Description
Neuromarketing is the merging of marketing principles and strategy with neuroscience.
Studies in neuromarketing involve the direct use of medical technologies such as fMRI (functional magnetic resonance imaging), EEG (electroencephalography), and other devices to measure human responses to marketing collateral such as campaigns or advertisements.
Studies in neuromarketing involve the direct use of medical technologies such as fMRI (functional magnetic resonance imaging), EEG (electroencephalography), and other devices to measure human responses to marketing collateral such as campaigns or advertisements.
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