We sit down with digital marketing consultant, James Vincent, to discuss his expertise in artificial intelligence (AI).  James is also a digital marketing lecturer and a PhD student studying the use of artificial intelligence in marketing.

James refers to some AI tools that he is currently working with, as well as reflecting on some of the points from his recent TedX Talk about ethics and AI.

As always, Hanne and I also discuss some of the latest research relating to this week's topic - AI and marketing.

You can reach James via LinkedIn and find out more about his consultancy, Hot Source Creative, here: https://www.hotsourcecreative.com/. 

Please also share and subscribe to the podcast, and let us know your feedback at tom.bowden-green@uwe.ac.uk and hanne.knight@plymouth.ac.uk