In this episode of Bean There, Done That!, host Phil Di Bella is joined by marketing expert Natalie Shaw, co-founder of Yom Connect, to explore how hospitality businesses can use seasonal moments like Christmas to build emotional connections and drive real results. With over 25 years of marketing experience across Australia, New Zealand, and the US, Natalie shares how strategy, storytelling, and smart activations make all the difference in a crowded market.

They cover the rise of voice-based AI in hospitality, why consistency matters more than follower counts, and how perception and people are the secret sauce in modern marketing. Whether you're running a café or scaling a brand, this episode will inspire you to stop ticking boxes and start telling better stories.

 Key Topics & Themes

The 6 Ps of Marketing: People, Product, Price, Place, Promotion, Perception

How emotional connection builds brand loyalty

Why café owners should prepare early for Christmas

The role of activations, consistency, and customer experience

What social media platforms actually want from your content

Using AI for productivity without losing the human touch

The danger of cutting marketing during tough times

Key Takeaways

Start your marketing with the outcome in mind

Your staff are part of your marketing—train them to connect

Emotional engagement drives loyalty and revenue

Use activations to stand out in noisy seasonal periods

Don’t post and pray—put small spend behind your best social content

AI should boost creativity, not replace it

Perception, quality, and consistency are your brand’s flywheel

If you’re not telling your story, someone else is

Time-Stamped Key Points

00:35 – Meet Natalie Shaw from Yom Connect

02:00 – What performance media really means

04:30 – What’s working right now: brand activations

06:00 – Why marketing must align with customer experience

09:30 – The 6 Ps of Marketing and why “Perception” is everything

13:00 – Marketing starts at the front door: train your people

15:00 – How to use AI tools without losing creativity

20:00 – Voice AI for hospitality: saving time, keeping connection

23:00 – Low-budget, high-impact Christmas marketing ideas

26:00 – Social media: consistency over perfection

30:00 – Influencer marketing myths and mistakes

33:00 – Cutting marketing costs? Think again.

35:30 – Yom Connect’s “Under the Hood” audit explained

36:45 – Favourite branding stories and lessons

About Our Guest

Natalie Shaw is the co-founder of Yom Connect, a boutique performance marketing agency delivering big-agency expertise with personal service. Her past work spans iconic brands like Mazda, Harvey Norman, IPA, and the North Queensland Cowboys. Natalie specialises in strategy-led campaigns that connect emotionally, convert commercially, and build brands people believe in.

Links & Resources Mentioned

Yom Connect: yomconnect.com

The Coffee Commune: thecoffeecommune.com.au

Voice-based AI services: enquire via Yom Connect

Produced by The Podcast Boss

#BeanThereDoneThat #HospitalityMarketing #ChristmasCampaigns #CoffeeBusiness #MarketingTips #TheCoffeeCommune