Using Premium Content for Recruitment: A Conversation with Stevie Otto - S4 E10
Update: 2022-12-16
Description
Content marketing is the future, but what does it actually look like in practice? Hear from Stevie Otto, Director of Recruitment and Admissions at Southern Methodist University’s Moody School of Graduate and Advanced Studies, as she describes their strategy for using premium content to reach and attract prospective students.
This episode of The NAGAP Report was hosted, produced, and edited by Lauren McGowan.
Learn more about NAGAP, the Association for Graduate Enrollment Management, at www.nagap.org.
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