There are five main pieces of information to include in the abandoned cart SMS. 1. The name of your brand2. The name of the shopper 3. Call to action including an expiring discount code 4. Link to cart5. Opt-out message Other tips:1. Use a branded vanity URL. 2. Send the message about 30 minutes after the cart was abandoned. 3. Build a great list of opted-in contacts. Examples: Still browsing? Don’t miss 10% off at [brand name] for the next 6 hrs! Use code [code name] at checkout: [link to the abandoned cart] Reply STOP to STOP.Yo, [name]! It’s [brand name]. We noticed you didn't finish shopping. So we wanted to give a nudge ;) – use [code] for 10% off for the next 24 hrs! [URL].