Only reinventing the way we do business, may support our efforts in the fight against climate collapse. There is no more space for the linear economy, we must learn how to close the loop by introducing circularity. The first episode of the V4 Voices challenges the traditional business model, by bringing on a new perspective on how to correlate economic with societal & environmental aspects, aiming at causing a positive impact by implementing sustainable business models. One may consider that there is a lack of businesses in V4 countries operating under this framework. Fortunately, podcast speakers are dispelling these doubts by providing comprehensive examples of how organizations in the Czech Republic, Hungary, Poland, and Slovakia, are creating their sustainability agendas. Naturally, a lot is yet to come & to be learned, thus our V4SDG Lab Professionals are benchmarking sustainable efforts to the countries they have been to, or run projects in the region. Listen to our podcast to learn how companies may create ecosystems, how it is combined with industrial symbiosis, and most importantly - how they can benefit from their customers’ engagement.